Services
Paying attention to the details while overseeing the big picture are the skills I've honed throughout my career in New York City. I started on product shoots in advertising over 30 years ago, and worked my way into Art Directing editorial home remodeling shoots as well as food shoots.
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My work ethic hails from my upbringing—my father grew up in "old world Europe" and taught me that
no job is too small. I have held up photographers' reflector boards, steamed all sorts of linens, bit into foods for the "eating" shot, and moved furniture around the set. (Although, there once was a baby grand piano in a Washington DC shoot that didn't budge.) I really thrive on being a team player.
1
Art Direction
Ideation of the "big picture"
Concept & Planning
Shoot scripting
Coaching and directing talent on set
Collaborating with clients, photographers and chefs
I keep the wheels in motion on your shoots.
2
Food Styling
Assembling recipes
Plating prepared foods
3
Prop Styling
Pre-production: Prop planning and acquisition for each shoot
Food shoots: styling/plating recipes, styling place, room and table settings
Architectural: styling multiple rooms, some needing "open floor plan flows," styling outdoor settings.
Working with models, family members (and pets!)
4
Where I work...
Currently based in Allentown, I also serve eastern Pennsylvania areas — to Lancaster and beyond. A native Jersey girl who spent three decades working in NYC, I thrive in the NY metropolitan area, too.